Cookie Guidelines
1. The reason for these guidelines
These cookie guidelines describe how and why we collect, process and use personal data and other data in conjunction with the use of cookies and similar technologies when you visit our web pages and use our mobile applications (jointly the ‘online platforms’).
You can find further information on how we handle personal data in our Privacy Policy.
2. Data controller
The entity responsible for processing personal data as set out in these cookie guidelines in compliance with data protection laws is Bucherer AG (‘we’ or ‘us’). If you have any questions regarding this cookie notice or the processing of your personal data please feel free to contact us:
Bucherer AG
Langensandstrasse 27
6004 Luzern
CH-6005 Luzern
data-privacy@bucherer.com
3. General comments on cookies and similar technologies
Our online platforms use cookies and similar technologies such as web storage, local storage, web beacons, tracking pixels, JavaScript or mobile ID’s (hereinafter jointly referred to as ‘cookies’) to comprehend the activities of our users and optimise the design of our online platforms and web presence. This enables us to simplify navigation and improve user-friendliness.
Cookies may take the form of files that are sent to your browser when you visit our online platforms and which your end device / browser stores if default settings have been selected or small, usually invisible images or a program code which is loaded by a server and transmits certain information to the server operator (e.g. if and when a web page is visited). Cookies may also consist of information collected when online platforms are visited concerning the configuration of your end device or your browser, enabling your end device to be distinguished from other devices. Cookies may contain a unique identifier (an ID) which allows us to distinguish and recognise some visitors with respect to others, generally, however, without identifying them.
Cookies also serve to make it easier for you to use our website and improve our web presence through the evaluation of the use of our online platforms. Cookies may be created by us or by third-party providers, such as our partners, for analyses, marketing and social media. We use both session cookies, which are deleted when your browser is closed and persistent cookies, which are stored for a certain period after your browser has been closed (usually between a few days and two years).
Data is processed either based on our legitimate interest or on your consent, provided you have expressly consented to the storage and use of cookies. Personal data may be stored in cookies if this is necessary for technical reasons or if you have given your consent. The right is expressly reserved to invoke other statutory bases.
If you give us your consent to use and store non-essential cookies (see sections 4.2-4.6 below), you can withdraw this consent at any time with effect for the future by adjusting the cookie settings for the online platform in question.You can also prevent the storage of essential cookies at any time by selecting ‘do not accept cookies’ in your browser settings. Please consult your browser’s help function in your browser settings with regard to the procedure for managing and deleting cookies.
You can also prevent the storage and use of all cookies via technical means with the aid of free browser add-ons such as ‘Adblock Plus’ (adblockplus.org/de) in combination with the ‘EasyPrivacy’ list (easylist.to).
If however you prevent the storage of all cookies, this may limit the functionality of the website.
4. Cookie categories
4.1 Essential cookies
We use essential cookies on our online platforms for the functions on our website. We have a legitimate interest in the storage of such cookies, since otherwise we would be unable to offer certain basic functions (e.g. you would have to re-confirm the website settings every time you visited a different web page). Please consult our separate notice on cookies for more information on the essential cookies we use by clicking here: Bucherer website
It is only possible to disable essential cookies by adjusting your browser settings or your browser add-ons (please also see section 3 above). You can obtain further details by consulting the preceding passage. This may limit the functionality of our website.4.2 Preference Cookies
Additional non-essential cookies enabling the online platform to be used fulfil equally important tasks. They ensure smooth browsing on our website. Preference Cookies can help a website remember information that affects how / the manner in which the website behaves or its appearance, such as pre-filled forms, your language preference or the region where you are located. You can obtain further information on the Preference Cookies used on our website by clicking here: Bucherer website
The storage and use of preference cookies is based on your consent, insofar as you have given us your consent. You can withdraw this consent at any time with effect for the future by adjusting the cookie settings of the specific online platform. Please refer to section 3 above for further details.
4.3 Statistical Cookies
Statistical Cookies help us to better comprehend how visitors interact with our online platforms and our contents, through the evaluation of information on usage. We also achieve this by using cookies from third-party providers, enabling the latter to collect information on usage patterns and to use such information for their own purposes (see also section 2.10 of the Data Protection Provisions). Please also visit the websites of third-party providers to obtain further information on the use of cookies. You can obtain further information on the Statistical Cookies used on our website by clicking here: Bucherer website
The storage and use of statistical cookies is based on your consent, insofar as you have given us your consent. You can withdraw this consent at any time with effect for the future by adjusting the cookie settings of the specific online platform. Please refer to section 3 above for more details.
4.4 Marketing Cookies
We use cookies including cookies originating from third-party providers in relation to marketing services, which may be linked to social media sites, and to integrate contents and functions from third-party providers, enabling the latter e.g. to obtain information on your usage patterns and to use such information for their own purposes. Please visit the websites of third-party providers to obtain further information on the use of cookies. You can obtain further information on the Marketing Cookies used on our website by clicking here: Bucherer website
The storage and use of marketing cookies is based on your consent, insofar as you have given us your consent. Please seek further details on data processing and the goals pursued in this respect by consulting the Data Protection Provisions (in particular section 2.11), which are based on the use of such cookies. You can withdraw your consent at any time with effect for the future by adjusting the cookie settings of the specific online platform.
4.5 Rolex cookies
When you visit the Rolex Area of our website, certain cookies are checked by ROLEX SA (‘ROLEX’). If you have given your consent or if a legitimate interest can be invoked for the use of specific functions, ROLEX will use performance and tracking solutions to improve its web presence and offer you the best possible online experience tailored to your needs. In relation to the analysis and tracking of user behaviour in the Rolex Area, Adobe Experience Platform Launch (Tag Manager), Adobe Analytics and Content Square are used. The Rolex cookie policy and the privacy provisions of Adobe and Content Square can be consulted by clicking on the following links:
- ROLEX Cookie Policy: https://www.rolex.com/legal-notices/cookies
- Adobe Privacy Policy: https://www.adobe.com/privacy/policy.html
- Content Square Privacy Provisions: https://contentsquare.com/privacy-center/
You can withdraw your consent for web analysis and tracking by ROLEX at any time by adjusting your cookie settings. You can also prevent the storage and use of cookies by adjusting your browser settings or using browser add-ons. Please seek further details in section 3 above.
4.6 Patek Philippe Cookies
When you visit the Patek Philippe Area of our website (Germany and Austria), certain cookies are checked by PATEK PHILIPPE SA GENÈVE (‘Patek Philippe’). If you have given your consent or if a legitimate interest can be invoked for the use of specific functions, Patek Philippe will use performance and tracking solutions to improve its web presence and offer you the best possible online experience tailored to your needs. In relation to the analysis and tracking of user behaviour in the Patek Philippe Area, Google Tag Manager and Google Analytics are used. The Patek Philippe cookie policy and the privacy provisions of Google can be consulted by clicking on the following links:
- Patek Philippe Cookie Policy: https://www.patek.com/en/legal-notices/cookie-policy
- Google Privacy Policy: https://policies.google.com/privacy
You can withdraw your consent for web analysis and tracking by Patek Philippe at any time by adjusting your cookie settings. You can also prevent the storage and use of cookies by adjusting your browser settings or using browser add-ons. Please seek further details in section 3 above.
5. Changes to these cookie guidelines
These cookie guidelines may be updated from time to time, especially if we amend our Data Protection Provisions or if new legal provisions come into force. Generally speaking, data processing is governed by the current version of the cookie guidelines in force when processing commences.
